Tuesday, June 9, 2020

Press Release Sample
Citrus Fruits, Lemon, Lime,
Poke & Cepsico, Inc. (NASDAQ: POCEP)  launched three new sugar-free drinks today to mark the beginning of the new spring-summer season. The carbonated beverages distributed across the British Isles in Coconut and Pineapple flavours since previously will now be available in three refreshing summer fruits flavour combinations:

1. Lemon and Lime
2. Orange and Mango
3. Mixed Summer Fruits

The three new aerated drinks were launched on the eve of the Eurovision 2020 opening ceremony by their brand ambassador, international singing sensation, Nate Carbo. The move was welcomed with widespread enthusiasm as sample drinks packaged in eco-friendly, recyclable cartons of 250 ml were provided in the arena to all the ticket holders.

The new packaging signals the realization of one of Cepsicos ‘Green Goals’ for 2020. All new summer fruit drinks will be sold in cartons made of recycled, BPA free cardboards.

The new fruity drinks have been carefully crafted to cater to distinct flavour profiles for carbonated beverages. While the ‘Lemon and Lime’ combination covers the tangy and sour flavour profiles, the ‘Orange and Mango’ flavour caters to the sweet flavour profile. ‘Mixed Summer Fruits’ is a patented combination with a more intense fruity taste yet has a slightly bitter flavour profile.

This launch is in keeping with Cepsico’s goal of providing a wider range of options for aerated drinks in the sugar-free beverages segment. Stocks have been shipped out to all major supermarket brands and niche outlets in the U.K., as well as the rest of the European Union, and will be available for purchase from Friday, the 13th of May, 2020. 

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Image Courtesy - Thanks to Bruna Branco for sharing their work on Unsplash.

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